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Blog
An Open Letter From Our New CEO

An Open Letter From Our New CEO

While I am in my first days at MRP, it’s abundantly clear that our team members and their advocacy of our clients have created a powerful alliance. It’s this advocacy that’s blessed us with so many great clients. Also, it’s this advocacy that’s fueled decades of technology innovation, resulting in countless awards and fantastic recognition by top analysts, recognition as being the Leader in our field.

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BlogPress Releases
FD announces the appointment of Scott Matthews as Chief Executive Officer for MRP

FD announces the appointment of Scott Matthews as Chief Executive Officer for MRP

FD announces the appointment of Scott Matthews as Chief Executive Officer (CEO) for MRP, the Group’s global predictive intelligence business enabling sales and marketing organisations to grow new business. Scott succeeds Kevin Cunningham, co-founder of MRP, who is stepping down after 13 years as CEO. Kevin will continue as an employee for a period to ensure a successful transition. Scott will report directly to Seamus Keating, FD’s Chief Executive Officer.

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BlogResources
Evolved Selling: Optimizing Sales Enablement In The Age Of Digitalization 

Evolved Selling: Optimizing Sales Enablement In The Age Of Digitalization 

On the surface, it seems obvious: B2B sales will keep moving into the digital landscape. While the digital realm presents significant opportunities, there’s also more pressure to capitalize on them. As sales teams are unable to “press the flesh” in person, they’re more reliant on marketing teams to provide data on prospective customers. B2B leaders who commit to further digitizing their go-to-market models can gain a competitive advantage through enterprise-class ABM strategies.

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BlogResources
Uniting data and human intelligence to drive enterprise-class ABM

Uniting data and human intelligence to drive enterprise-class ABM

For the enterprise, the most persistent hindrance to delivering an enterprise-class customer experience in B2B has been the lack of a single source of truth for customer insights. A hallmark trait of the enterprise organization is its diversification, with inconsistent data spread across a wide range of applications.

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AwardsResources
MRP Prelytix Named Top Enterprise Product for 2020

MRP Prelytix Named Top Enterprise Product for 2020

MRP Prelytix, the only enterprise-class predictive ABM platform, today announced its selection as a Best in Biz Awards recipient. MRP was recognized in the marketing software category; as an ‘Enterprise Product of the Year’ for the second year running. The Best in Biz Awards, announced on December 9th, are the only independent business awards program judged by prominent members of top-tier press, including, among others, writers from Barron’s, Consumer Affairs, USA Today and Wired. Fellow winners in the enterprise product categories included Ricoh, Epson, and Lumeon.

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