Posts Tagged Blog
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Moving Beyond Sales & Marketing Alignment
Although the sales-marketing disconnect and rivalry has certainly kept life, business, and company gossip interesting, organizations must evolve. If companies want to reap the rewards of ABM, it is critical…Read More -
Advancing ABM’s Role As A Sales Enabler
In an age when modern marketing dominates content and conversations, tried-and-tested tactics like inside sales are often left out. Inside sales has been a critical success factor for winning B2B…Read More -
Make Content Experiences the Epicenter of B2B Customer Engagement
B2B buyers engage with brands when the content is in the context of their needs. The quickest way to become unconnected is to shove messages that are irrelevant in the…Read More -
MAP’s Next Chapter: Account Based Engagement Platforms
Over the past decade, the marketing automation industry has undergone massive transformation. Spending in the United States is forecast grow to 25 billion U.S. dollars in 2023 according to Forrester.…Read More -
Integrating Non-Traditional Marketing Automation Tools
Marketing automation is no longer just programmed emails, administrative tasks and daily maintenance but about end-to-end marketing solutions driven by AI. Because of this, response marketing automation tools were designed…Read More -
Empowering Your ABM Strategy Through Email Integration
One of the greatest opportunities in ABM today is to integrate the data and messaging of marketing’s most valuable communication channel, email marketing. So why is it that most B2B…Read More -
Visualize Your Account Universe In A Waterfall View Automatically
Bringing A New Lens to The Demand management Process Account Based Marketing (ABM) relies upon the premise that both sales and marketing are aligned across a single lead criteria. When…Read More -
Using Predictive and Programmatic Together
Another one? Seriously? How many articles did you have to read about how cookie-based targeting is better than IP targeting, and IP targeting is better than cookie targeting? Maybe the…Read More -
Account-Based Advertising Technology – The IP vs Cookie Debate...
Just another article about why cookie-based targeting is better than IP targeting, and IP targeting is better than cookie targeting? At MRP, we view things a little differently. Maybe the…Read More