Posts Tagged Account-based-marketing-strategy
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Shifting the balance: How to build an Enterprise-Class ABM...
Account-based marketing (ABM) was supposed to be every B2B marketers' dream; it offered so many opportunities for targeting so powerfully. Unfortunately, actualizing this in an enterprise sales and marketing organization…Read More -
Enterprise ABM: Simplify Complexity & Optimize Performance
What's Working (And What To Avoid) In Your 2021 Strategy If you're a marketer in an enterprise organization, much of today's ABM best practice is at odds with the needs…Read More -
Collaborative ABM: Beyond Sales & Marketing Alignment
As we asserted in our recent white paper, Humanizing the Account-Based Marketing Experience, a marketing/sales duo that doesn’t respect each other can torpedo even the best Account-Based Marketing (ABM) program.…Read More -
MRP Prelytix Named “Best Overall ABM Solution” in 2019...
Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World PHILADELPHIA, Aug. 8, 2019 – MRP Prelytix, the only enterprise class predictive ABM platform, has…Read More -
MAP’s Next Chapter: Account Based Engagement Platforms
Over the past decade, the marketing automation industry has undergone massive transformation. Spending in the United States is forecast grow to 25 billion U.S. dollars in 2023 according to Forrester.…Read More -
Integrating Non-Traditional Marketing Automation Tools
Marketing automation is no longer just programmed emails, administrative tasks and daily maintenance but about end-to-end marketing solutions driven by AI. Because of this, response marketing automation tools were designed…Read More -
Empowering Your ABM Strategy Through Email Integration
One of the greatest opportunities in ABM today is to integrate the data and messaging of marketing’s most valuable communication channel, email marketing. So why is it that most B2B…Read More