5 Marketing Tactics You Should Be Using In 2019
As 2019 begins, your team is likely working on steps to improve the sales and marketing strategy. However, too many people focus on trying to improve on what they have also done instead of breaking out and doing something entirely new. As the marketing landscape becomes more critical and unforgiving, innovation is proving to to be king.
One thing you need to be mindful ofis selecting those marketing tactics that align with your brand.
Consider Offering A Reward For Referrals
One successful way to get your name out? Turn to your current clientele. Take the time to consider and client advocacy program. Those who already hold a relationship with your business are likely to have industry connections. However, you can’t just expect them to give up those accounts. You may have to offer some form of incentive.
Incentives don’t have to be huge: offer discounts or deals to current customers who recommend your business and give you beneficial leads.
Introduce Chatbots To Your Marketing Team
Chatbots allow you to automate a part of your marketing practice. While this method isn’t without it’s challenges, it can be a great way to pick up a few extra leads. Chatbots are just computer software that simulate conversations with customers and potential leads.
Among the most popular, Facebook chatbots use the Messenger platform to answer questions, receive feedback, deliver information, and help move potential accounts through the pipeline. Of course there are a multitude of options currently being marketed at the next best thing, so take some time weeding through options and only choose the software that works best for your business.
The Rise Of Video In 2019
Video is only going to continue to influence purchase decisions, regardless if your marketing strategy has caught up. 2019 will present many growth opportunities as more and more platforms provide companies with the opportunity to “go live” and connect with potential buyers.
With live video, you get the chance to be transparent and authentic with your viewers. Not only can this help with raising brand image, it can also connect your business with prospects you may have been otherwise unable to reach
Automate Your Marketing
One of the most important things you can do in 2019 is to automate your marketing. While automation isn’t a one off strategy, it is a tactic that should seep into everything you do. It helps foster relationships, while reducing resources, and allows for building new campaigns quickly. Automation can help your business with pivoting and refocusing your team’s efforts on what really matters. .If you decide to automate, make sure that you have the support of your team: while challenging, when done correctly it will pay off in the end.
And a Strategy to Grow
Want to get a leg up on your competition in 2019? Consider working with MRP, an account based marketing company that uses our tools to help you know where to focus your marketing efforts. This strategy isn’t new, but it is a gamechanger for many businesses who are floundering to find something new and exciting.
Our tools, including MRP Prelytix, help you to get inside information that will help you chart a marketing plan for your ideal clients. Learn more today.