With traditional models turned permanently on their heads, enterprise marketers must be savvy about which strategies can help achieve these goals and which inadvertently distance and disconnect them from high-value accounts and customers. This session will explore five winning ABM strategies — distilled from case studies, proven best practices and data — to equip enterprise marketers with the information needed for success. Featuring insights from Peter Murphy, Global VP of Platform Sales, MRP & Andrew Gaffney, Editorial Director, Demand Gen Report, this session will cover:

• The data companies should be using and the best ways of accessing it as business strategies and roles shift at target accounts;
• How to use intent and prediction across channels to stand out and ensure content is personalized, relevant and of interest; and
• What it takes to achieve omnichannel orchestration and common missteps, as the average large enterprise uses six personalization tools yet 86% can’t personalize across two channels.