4 Tricks For Getting To Know Your Customers
The more you know your customers, the easier it will become to predict what they like, what they do, and how you should communicate with them. Most importantly, it helps you to better anticipate their needs. It is kind of like when you know a friend for a long time – if you have been friends with someone for twenty years, you are probably better at anticipating what they need or how they will react than you are someone you’ve just met.
So what does that have to do with your customers? When you know them better, you will be able to categorize them into marketing qualified leads, sales leads, or something else. Then, you will know who should take over the contact with them, or if contact should be made at all.
If you want to get to know your customers better, here are a few ideas to help you start learning:
Actually Touch Them
Why is it proper to shake hands at a business meeting? It is because psychologically touch fosters quite a bit of trust and loyalty between parties. When you shake someone’s hand, you are forming an instant connection that you just can’t get in other ways. Does this mean that you have to abandon online marketing? Absolutely not, it means that if you can use an in-person meeting at any point of the sales process, you should do it.
Incentivize A Knowledge Exchange
Want to get more information in an easy way? Incentivize it. Create a well-written survey that will collect information and data from your customers and you will know more in a short bit of time than you thought possible. But how can you ensure that people will a) do this and b) do it honestly? You have to provide something in return. Whether that is a free demo, a white paper, a video, a personalized example of your tools, or something that won’t take a lot of time but will provide real value, you need to give something in return.
Keep those surveys as short as possible, only 5 or 7 questions maximum. You don’t want to take up too much time, but you do want to get details that you can use and apply to your marketing or sales campaigns.
Monitor Your Social Media Accounts
Social media is a friend and a foe, especially for those people trying to get to know their clients. You have to figure out who you actually need to pay attention to: the person who is a troll in your comments section or someone who is quiet and just interacts with a like or a thumbs up.
What you should do is monitor your customers and see how you can learn more about them. Pay attention to the articles they share, how they communicate, what social media platforms you get the most attention from, and what languages they use.
You can also use social media to monitor response to what you do and get helpful information from their feedback, even when it isn’t meant for your eyes.
Use Predictive Analytics
One way to get to know your customers is to use Predictive Analytics. This will give you some insider information about your potential clients and find ways to connect with them on an even deeper level. You can glean quite a bit of information from Predictive Analytics, including information that you cannot get anywhere else. You may be able to find out who at a specific company makes the buying decisions, what problems the company is having, and even when they searched for your services.
From there, you will learn ways to market and sell to them more easily than you have before – and you can incorporate it into plans that you already have. Once you know all of this information, you will also be able to tell who is a marketing qualified lead, a sales qualified lead, or just someone starting out in the funnel.
Knowing your customers and potential customers are two of the most important things you can do when you need to sell yourself, your services, or your products. With MRP’s tools, you can work with industry-leading experts that help you to hone in on what content to develop based on search habits, website behavior, and the pains of your target accounts.