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3 Ways To Increase The Performance Of Your Direct Mail Response Rate

direct mail strategy

After years of being overshadowed by shiny, new digital channels, today’s irony is that direct mail possesses the power of impact not surpassed by any other channel. MRP’s high impact direct mail is a key tool to cut through the noise of an inbox and reach the consciousness of your busy buyers.

We’ve been doing it for more than 16 years and are, frankly, pretty good at it. MRP clients have seen a 15% response rate on our direct mail programs, an impressive response rate for any marketing channel.

Triggered by MRP Prelytix, this powerful customer engagement strategy is fueled by predictive analytics. Based upon the needs, timing and buying roles of each target account, direct mail is now your secret weapon to gather engagement from even the hardest to reach senior buyers. Individually personalized, and triggered based upon audience needs, MRP direct mail is an essential aspect of any ABM strategy.

Personalize

Personalization is essential to longevity: Hyper-personalized marketing can be as effective as you are speaking directly to your prospect with information that will significantly benefit their life, thus improving brand engagement. Triggered by MRP Prelytix, this powerful customer engagement strategy is fueled by predictive analytics. Based upon the needs, timing and buying roles of each target account, direct mail is now your secret weapon to gather engagement from even the hardest to reach senior buyers. Individually personalized, and triggered based upon audience needs, MRP direct mail is an essential aspect of any ABM strategy.

Integrate

Integrate your direct mail into a bigger marketing campaign: Direct mail has stepped out of the shadows of digital advertising in 2018, yet combining it with your digital ads could significantly improve response rates. Connected to your marketing tech stack, MRP direct mail messages are capable of coordinating content and timing across multiple channels. More than a one-off letter or new silo of activity, our direct mail messages offer the flexibility of form (from customized gift card mailers to high-value dimensional pieces) and the power of being and integrated component of your overall account-based strategy.

Measure

It goes without saying that tracking your campaign is critical: Measuring your marketing also helps to track budget and analyze whether you can afford to input more time and resources into the next direct mail campaign. MRP Prelytix delivers a critically important and complete picture of engagement, enabling clients to analyze the results of their efforts with great control. More than a simple view into a platform or econometric assumptions of smaller attribution systems, our rich analytics provide the right revenue accountable environment for marketers to justify and optimize their marketing investments.

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