3 Killer Ways To Attract Website Attention In 2019
So you’ve created an absolutely beautiful website, you’ve got some great content on it, and you are ready for someone to see it – but how do you get them there? Better question: how do you get the right kinds of people there? Attracting people that you can then move into the marketing qualified leads place in the funnel is the goal of any website. However, far too many organizations are falling short because they just can’t make these beautiful websites work for them, and they give up too quickly.
There are so many things that people swear will bring attention to your website, but what things actually work in getting you traffic that you want? The truth is that it can be overwhelming to keep up with new technology and new things to do – however, there are some things that you can do that will always work. Let’s take a look:
Do More Of What People Like
Getting attention on your website is important, but what might be even more important is getting people back repeatedly, especially those that could be customers but have not converted. How can you do this? One of the best ways is to track what people are actually interacting with and what they are avoiding.
For example, you might be able to put out four videos in the time it takes you to write one compelling whitepaper, but if more people interact and convert with that whitepaper, you should put your efforts there.
When you consistently give good content that people can come back to again and again, no matter what that content is, you will see more attention to your website.
Social Media Marketing
Social media isn’t going away in 2019, 2020, or any year as far as we can see. Even though there are changes in algorithms or changes to what platforms are the most popular, you should still stay on the mainstays: Facebook, Twitter, Instagram, and LinkedIn. This way, you can grow your business as necessary and learn more information about your targeted clients.
You should know that dominating on social media isn’t easy, so you want to start slow and build up as you can. What you do want to do? Link to your website.
People aren’t going to search for your website on your own, so you have to leave some breadcrumbs to get them there. Remember to put tracking parameters in everything that you do so that you can tell just what social media brings people onto your website.
Do What People Want
One way to ensure that you get people coming to your website is simply to give them what they want to see. Do some research into the pain points of your ideal customers, find out what they are thinking about, find out what they want to do with products, services, or tools like you have. This will help you to build content on social media, on your website, and even on partner websites that will direct people back to your website.
If people think that they can reliably get information from you, you are more likely to stick into their mind and if they do need your services, they will reach out to you.
All of this requires you to know your targeted audience and what they are looking for – but how can you do that? One of the best ways to go about this is to use Predictive Analytics. These tools look deep into your targeted audience and potential leads. From there, you can go in almost any direction.
When you use your website properly, you will be able to market yourself, your services, and your products effectively. Curtailing your website to what people want to see might be helpful – but what if you had even more help? With MRP’s tools, you can work with industry-leading experts that help you to hone in on what content to develop based on search habits, website behavior, and the pains of your target accounts.