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3 Strategies To Improve Your Display Ad Performance By 700%

Digital advertising has become a major component of modern day marketing strategies. Now more than ever, digital display allows organizations to expand their brand visibility through a much wider audience. However, if your digital display campaigns aren’t well thought out, you most likely won’t get the outcome you’re hoping for.

Whether it be the design, channel, or messaging , each aspect of the advertisement needs to be examined in order to ensure its success. Research shows that display ads perform 700% better with actionable data. By integrating these strategies into your own display marketing strategy, you can help your business achieve the digital advertising results you’re looking for:

Insight-Triggered Advertising

Fully grasping who your audience is, and how to best market to them is critical. You need to know who you want your buyers to be before you try to market to them. Our clients can automate their ABM program to recognize target account needs and trigger precision content on time, on message and on budget. From early buying stages to stimulate awareness and brand familiarity, to driving specific actions to propel demand generation, the MRP Prelytix platform is powered by the world’s leading streaming analytics technology, Kx, and has the ability to deliver personalized and contextually relevant messaging to your target accounts and achieve your revenue goals.

Personalization

MRP Prelytix is the source for both identifying audience needs and selecting the highest value content for each ad impression, as well as each email, tele sales call, or website visit. More than guesses and conjecture, our ABM engine applies advanced machine learning to constantly optimize creative selection. This is a monumental achievement for marketers who seek to impact buyer relationships and revenue because the target account relationship is both unique and ever changing. From need identification to evolving stages of buyer’s journey, MRP Prelytix will keep you one step ahead of your audiences, pulling them through engaged learning and pipeline stages.

Creative Optimization

Have you ever wondered if a new ad creative could outperform your current? Everyone does, but MRP is one of the only platforms that will let you do this. Odd, right? This is a critical feature for all account-focused advertising, because it’s impossible to achieve your best results unless you can determine what ad formats and messages perform best. MRP Prelytix display advertising metrics are real and revenue focused. We connect media conversion to people so you can analyze pipeline impact, identify cross channel influence and optimize your display ad program using facts.

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