Resource Center

MRP Strengthens Market Reach and Global Scale in B2B Data Through Strategic Combination with CONTENTgine.

This combination will establish MRP as an end-to-end provider that covers the entire B2B technology sales and marketing process. This includes demand generation across all stages of the buyer’s journey, integrated multi-channel solutions, proprietary first-party down-funnel intent buying signals, and sales pipeline activations.

Beyond acquisition: The true cost of martech stack underutilization

This e-book will share tips, best practices, and will highlight why savvy B2B marketers don’t rely on diluted, one-size-fits-all technology. They grasp the nuances of their go-to-market strategy, recognizing both its limitations and strengths, and integrate specialized technologies as needed.

Surfs Up! Diving into Marketing Communities, ABM & Alignment: B2Boring With Brian Strauss

Join Chris in a candid conversation with Brian Strauss, co-founder of Demand Collective and a powerhouse in demand generation marketing. Dive into marketing with actionable insights, practical strategies, and real-life experiences that help demystify the complexities of demand gen.

Celebrating the Season of Giving

Celebrating the Season of Giving

As the holiday season approaches, it’s a time for reflection, gratitude, and giving back. At MRP, we believe in the power of positively impacting our community. We’re delighted to share a unique initiative that embodies the season’s spirit this year. Instead of traditional holiday gifts, we have made a meaningful difference through charitable donations.

Boiler Room Sales Dude…No Thanks!: B2Boring With DemandJen

Boiler Room Sales Dude…No Thanks!: B2Boring With DemandJen

Join Chris in a dynamic conversation with Jen Allen-Knuth, the revolutionary mind behind “DemandJen”. This episode is a deep dive into the transformative landscapes of sales and marketing, illuminating the pathways of evolution and innovation in the field.