Putting ABM To Work In The Channel Ecosystem

Channel partners require reliable, dependable programs, but indirect sales strategies, teams and technologies reinforce silos across partner journeys, causing frustration and barriers to growth. Extending the influence of an ABM strategy within the channel, provides all parties with increased visibility into the areas in which sales enablement requires more focus, providing channel sales and marketing team with the opportunity to operate cooperatively in the lead-nurturing process.

Channel Sales & Marketing: Optimize Revenue Impact

MRP’s combination of channel software and services are designed to help drive channel engagement, support opportunity progression throughout the pipeline, provide visibility on program results and execution as well as drive an MQL to SQL conversion rate that exceeds industry-best standards.

Discover how well-crafted ABM strategy can guarantee positive revenue outcomes, with MRP’s latest whitepaper:

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MRP Prelytix

The Only Enterprise Class Predictive ABM Platform See MRP Prelytix In Action