Our predictive customer acquisition platform brings marketing and sales execution together to form a strategy with the streaming account insights a dynamic ABM strategy requires. Predictive is key, and that’s where MRP Prelytix comes in.
Account-Based Sales Plan
Our team of ABM specialists work with your team to develop an account-centric plan for each of your segments. Your marketing team will be enabled to customize messaging directly for target accounts.
We’ve developed a two-dimensional machine learning algorithm that combines customer intent signals and pre-purchase research patterns with past practices and behaviors using CRM, POS and first party databases to show a complete view of an account’s intent.
Our team of lead navigators ensure that opportunities are delivered to your sales team within your CRM and follow up on opportunity progression to provide continual feedback on your leads.