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Step One Discover Predictive Sales Opportunities with Prelytix | MRP

During the discovery phase, sales goals, target audience definition and expansion; and keywords are weighted and content is aligned to the buyer journey. This information powers MRP’s predictive analytics platform to collect information to identify any tactical gaps standing between you and your sales objectives.

Discover Predictive Sales Opportunities with Prelytix | MRP View Features & Services

Step Two Help Your Sales Teams Uncover The Right Audience | MRP

We use predictive analytics to monitor your target accounts’ intent, which is then populated in our Insights Matrix, giving you the clearest view of accounts that are actively researching your products and solutions.

Help Your Sales Teams Uncover The Right Audience | MRP View Features & Services

Step Three Orchestration

The orchestration tool builds a plan to deliver the right content to qualified accounts. MRP will map your content to the buyer journey using insights gathered from streaming intent data and predictive analytics. Your team can select from a broad set of tactics that MRP will execute on your behalf of your sales team.

Orchestration View Features & Services

Step Four Execute a Winning Sales Strategy with Prelytix | MRP

As you start to see results from the tactics launched through MRP Prelytix, you’ll be able to download lead contact information, available in your CRM to expedite or prioritize account follow up. You can also use MRP Prelytix to pass those opportunities to your salespeople to close the deal. Then, fine tune your messaging based on a steady stream of buyer intent from predictive sales analytics.

Execute a Winning Sales Strategy with Prelytix | MRP View Features & Services

Step Five Analytics

Predictive analytics informs the entire sales lifecycle. Take a deep dive into the data to determine what worked and what needs improvement. This means that your strategy gets smarter with every cycle.

Analytics View Features & Services

MRP Prelytix plays a critical role in how we deliver competitive advantage to our partners.

Harry Miller Vice President , Infor Channels

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