Step One Discover Business Marketing Opportunities with Prelytix | MRP
During the discovery phase, sales and marketing goals, target audience, market segment, and keywords are identified and loaded into MRP Prelytix. This information powers MRP’s predictive marketing analytics platform to determine your total addressable market, and identify any tactical gaps standing between you and your marketing objectives.
Step Two Understand Your Target Audience with MRP Prelytix | MRP
Your target markets’ intent is populated into our Insights Matrix, using a combination of third party ad exchange data and MRP’s proprietary database, which contains 15 years of marketing intelligence. We are able to append the third party data with contact information, a prospect’s physical address, and the account’s buying history. You’ll have a complete view of accounts that are actively researching your products and solutions.
Step Three Orchestration
Use the orchestration tool to map your content to buyer stages, keywords, and topics. You can operationalize predictive marketing analytics by selecting from a broad set of online and offline tactics for MRP to execute on your behalf, ensuring you reach the right audience at the right time.
Step Four Execute Predictive Marketing with Prelytix | MRP
You’ve orchestrated how you want to execute. Now MRP’s managed services team creates, qualifies, routes, and follows up on opportunities at every stage of the pipeline, driving sales and marketing alignment, and generating revenue faster.
Step Five Analytics | MRP
Take a deep dive into the latest insights for your target accounts, measure conversion rates on all of your tactics, and adjust strategy and budget on the fly. This means that your predictive marketing algorithm - and your strategy - are continuously getting smarter, enhancing the ability to predict your next customer.