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Step One Discover Business Marketing Opportunities with Prelytix | MRP

During the discovery phase, sales and marketing goals, target audience, market segment, and keywords are identified and loaded into MRP Prelytix. This information powers MRP’s predictive marketing analytics platform to determine your total addressable market, and identify any tactical gaps standing between you and your marketing objectives.

Discover Business Marketing Opportunities with Prelytix | MRP View Features & Services

Step Two Understand Your Target Audience with MRP Prelytix | MRP

Your target markets’ intent is populated into our Insights Matrix, using a combination of third party ad exchange data and MRP’s proprietary database, which contains 15 years of marketing intelligence. We are able to append the third party data with contact information, a prospect’s physical address, and the account’s buying history. You’ll have a complete view of accounts that are actively researching your products and solutions.

Understand Your Target Audience with MRP Prelytix | MRP View Features & Services

Step Three Orchestration

Use the orchestration tool to map your content to buyer stages, keywords, and topics. You can operationalize predictive marketing analytics by selecting from a broad set of online and offline tactics for MRP to execute on your behalf, ensuring you reach the right audience at the right time.

Orchestration View Features & Services

Step Four Execute Predictive Marketing with Prelytix | MRP

You’ve orchestrated how you want to execute. Now MRP’s managed services team creates, qualifies, routes, and follows up on opportunities at every stage of the pipeline, driving sales and marketing alignment, and generating revenue faster.

Execute Predictive Marketing with Prelytix | MRP View Features & Services

Step Five Analytics | MRP

Take a deep dive into the latest insights for your target accounts, measure conversion rates on all of your tactics, and adjust strategy and budget on the fly. This means that your predictive marketing algorithm - and your strategy - are continuously getting smarter, enhancing the ability to predict your next customer.

Analytics | MRP View Features & Services

These programs are successful because of the MRP Prelytix data we’re gathering, the targeted outreach, and MRP’s ability to execute on behalf of our channel partners.

Meredith Frick Senior Marketing Manager, Veeam

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