What is Account Based Marketing?

So, what is Account-Based Marketing? ABM uses specific tools and practices to target buying groups at the account level. The goal is to find out what they are looking for, why they are looking for it, if they are ready to buy, and if there is a potential to convert. When you have this information, an ABM platform can orchestrate marketing strategies that specifically resonate with each target. Thus, you put more effective time into the marketing and sales function and less time shooting into the void. Through MRP Prelytix, we help you to gain the knowledge of both your customers’ intent and their needs on an account level. This means that you will have opportunities to develop relevant, personalized content that will supercharge your ABM strategy. An account based marketing platform like MRP Prelytix helps to define and prioritize your marketing and sales activity, allowing your sales and marketing teams to align in a way that they never have before now. 

More than A Different Version Of Yet Another ABM Platform

MRP Prelytix is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with your existing marketing programs, across all your global marketing initiatives. We understand every organization has its own set of requirements and constraints, which is why MRP Prelytix puts you in control. If you have a seasoned ABM team with a ton of bandwidth or limited experience with constrained resources, or even if your tech stack is robust or lacking, we’ve got you covered. 

We’ve Got You Covered

At your discretion, you can deploy our predictive analytics as a standalone or integrated solution, use your email system or ours, you can even activate our seasoned, global, multichannel ABM experts or tap into our built-in multichannel deployment services. It’s all under your control.

ABM: Why an ABM Company Helps

When utilizing an ABM strategy, it pays to work with a trusted ABM company. You will be able to gain the knowledge of predictive analytics when you work with MRP – With Prelytix, MRP identifies the accounts (based on real-time intent to buy) where you should spend your marketing and sales resources. We help you to gain this knowledge so that you can use the best possible messages and tactics for your marketing and sales – and for ABM. This will lead to deeper, more meaningful messages delivered to prospects and, therefore, improve sales.

ABM research helps to establish how you reach your perfect customer. Should you use email marketing? What about direct mail? Or how about display advertising? This is the hardest part of ABM, which is why predictive analytics is such an essential component.


    ABM Definition: How An ABM Company Helps Marketing & Sales

    An account based marketing company like MRP uses predictive analytics and ABM hand in hand to provide you with clear, succinct, and measurable actions for your marketing and sales functions. With our help, your business will have more time and energy to focus on closing deals with your ideal clients, therefore giving you more time to impress and grow.

    With ABM, you will deliver targeted marketing materials that reach your prospective clients where they look. When utilizing ABM in a B2B environment, you will reduce the waste of your resources and time as well as improve your overall outreach. Instead of developing overarching materials that reach many companies at once, you can use MRP’s ABM services for email, display, display, or even direct mail that you curtail to each target client. Then, you can review successful campaigns and learn what you could do to improve or continue to do in future campaigns

    MRP, The Account Based Marketing Company

    ABM services from an account based marketing company are a game-changer in many situations. It takes a level of commitment to the process and strategization to produce results, but they are always worthwhile. With MRP’s ABM tools, you cut out the ‘what ifs’, allowing you to focus solely on the marketing and sales aspects instead of finding people who may not even want your products clients.

    It is important to note that ABM services can help almost any organization if calibrated properly. ABM agencies allow for customization, giving you a framework allowing you to choose your strategy, whether targeting new prospects, more efficiently reaching into new verticals, or improving your retention strategy.

    All have their merits and depends on which approach you want to do first. Account based marketing services can provide you with the opportunities to unlock your sales and marketing functions potentials that they otherwise may struggle to attain.