What is ABM?
So, what is ABM? ABM uses specific tools and practices to target specific accounts. The goal is to find out what they are looking for, why they are looking for it, if they are ready to buy, and if there is a potential to convert. We do this using something called Predictive Analytics (at MRP, our tool is called Prelytix). When you have this information, ABM sends out marketing material that specifically resonates with each target. Thus, you put more effective time into the marketing and sales function and less time shooting into the void.
Through MRP’s predictive analytics (Prelytix), ABM helps you to gain the knowledge of both your customers’ intents and their needs on account levels. This means that you will have opportunities to develop relevant, personalized content that will supercharge your ABM activities while enticing them to sign a contract with you. An account based marketing company like MRP helps to execute ABM and the research beforehand using tools that have been proven over time. MRP Prelytix, a predictive analytics tool that defines and prioritizes your marketing and sales activity, allows your sales and marketing teams to align in a way that they never have before now. Predictive analytics makes your ABM more effective and targeted.
MRP provides comprehensive and predictive ABM services to TFT 100 and Global 1000 companies. Using AI and Machine learning, MRP has future proof targeting strategy, along with a full suite of supporting services including:
- Predictive digital advertising
- Direct mail
- Email marketing
- Inside sales support/appointment setting
- Trigger based campaign execution on an account basis
Our demo shows our world-class capabilities and AI-powered technologies that will grow your pipeline and shorten your sales cycles.
CLICK HERE to find out more regarding MRP, a leading account based marketing company.
ABM Definition: How An ABM Company Helps Marketing & Sales
An account based marketing company like MRP uses predictive analytics and ABM hand
in hand to provide you with clear, succinct, and measurable actions for your marketing
and sales functions. With our help, your business will have more time and
energy to focus on closing deals with your ideal clients, therefore giving you
more time to impress and grow.
With ABM, you will deliver targeted marketing materials that reach your prospective clients where they look. When utilizing ABM in a B2B environment, you will reduce the waste of your resources and time as well as improve your overall outreach. Instead of developing overarching materials that reach many companies at once, you can use MRP’s ABM services for email, display, display, or even direct mail that you curtail to each target client. Then, you can review successful campaigns and learn what you could do to improve or continue to do in future campaigns.