Predictive Analytics For Sales And B2B Marketing
Predictive analytics for sales and B2B marketing come from MRP’s distinctive, industry-leading tools. But what kind of information do you gather from these tools? Here are a few pieces:
Generating New Leads Predictive analytics for sales and B2B marketing make it possible for marketers to use the tools to sort through many pieces of big data information (including company size, purchases, new job posts, management changes, upsizing, etc.) to determine how the B2B lead may act into the future. The tools then use this information to identify prospective clients that are not currently in your database and to figure out how to market to them so that they will not only see the material, but reach out for more information.
Lead Prioritization: Predictive analytics for sales and B2B marketing
analytics help to rank prospects and find those that are more likely to take
the wanted actions – whether that is signing, asking for more information,
upselling, producing revenue, or a combination of them all. With our tools, you
are able to use lead scores to help measure everything from sales acceptable to
profitability to lifetime revenue.
Account Based Marketing (ABM): Predictive analytics for sales and B2B marketing help marketers target prospective clients and coordinate their efforts for the best possible results. At the same time,
you get information about possible cross marketing and upselling. The results? A personalized marketing campaign that is more likely to stick.
Target Audience Building: Predictive analytics for sales and B2B marketing use mathematical models to categorize individuals based on different categories, including company characteristics, interests,roles, or products.
Shorter Sales Cycle: Predictive analytics for sales and B2B marketing allow for more effective lead enrichment, marketing campaigns, and sales cycles to shorten journey the prospective client has to take. Ready for more? CLICK HERE to get started with MRP’s Predictive analytics for sales and B2B marketing tools and services.