Benefits Of Predictive B2B Marketing
The benefits of predictive B2B marketing are manifold, especially for those companies that might not have been living up to their potentials when it comes to sales and lead generation. One of the most apparent benefits of predictive B2B marketing is the opportunity to prioritize leads. With MRP’s predictive B2B marketing tools, your marketing team will be able to use lead scores based on information gathered in the lead gen stage to determine which leads to go after first. This information can be based on everything from profitability to the lifetime revenue of an account. This isn’t a completely scientific formula, but it is one of the most accurate resources that your team will have.
The benefits of predictive B2B marketing come when combined with account based marketing. This type of marketing treats accounts individually and directing personalized marketing materials to those that have the ability to make purchasing decisions. In the end, these predictive analytics for B2B marketing result in better sales and shorter sales cycles. At the same time, your team can use this information for upselling and cross selling.
How do you get these benefits of predictive B2B marketing? The first step is to use MRP’s tools to generate new leads. Our tools give you the ability to get insider information about the companies that you want to target – information such as company size, purchases, new job posts, management changes, and upsizing – among other information. At the same time, your marketing and sales functions will be able to build a target audience that will enable these tools to do even more work. Then, your marketing team has to ability to segment these audiences for predictive B2B marketing.
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