Benefits of Account Based Marketing
What are the benefits of account based marketing? This is one of the most commonly asked questions when a business is just starting to look into transforming their marketing strategy. Research on the subject makes it apparent that there are benefits, but they are spread so far throughout the organization that it is sometimes hard to identify what happened.
Account based marketing (ABM) is a type of marketing that has benefits primarily in B2B environments. It uses highly target and clearly defined target accounts to pinpoint clients that are worth marketing to and going after.
What is Account Based Marketing – And Why Is It So Good?
Account based marketing uses specific tools and tactics that target specific accounts. There are benefits in that alone – the process is mostly automated and reduces some of the legwork that marketing and sales functions have to do on a daily basis. An even bigger benefit of account based marketing is that is that you know what targeted clients are looking for, if (or when) they are ready to buy, and even whether or not there is a potential to convert. Now, at MRP this part of account based marketing comes from something called predictive analytics through our Prelytix tool. This makes account based marketing even more beneficial.
Account based marketing helps you to gain the knowledge of both your customers’ intents and their needs on account levels. It shouldn’t be difficult to see how this is beneficial – you will be able to develop content that relates to their pains and shows them how it is solved with your products and expertise. One of the other big benefits of account based marketing is that you can do this is in so many different ways, and you can pick the method that might work the best:
- Predictive digital advertising
- Direct mail
- Email marketing
- Inside sales support/appointment setting
- Trigger based campaign execution on an account basis
Our demo shows our world-class capabilities and AI-powered technologies that will grow your pipeline and shorten your sales cycles.
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Benefits of Account Based Marketing Companies
The benefits of account based marketing are increased when working with an ABM company that you can trust. When working with MRP, for example, you will be able to integrate this type of marketing into your current business plan much more easily. Our team has helped others to make the adjustment, and we know where the problem areas are and where you need to make the change.
Even better, when working with an account based marketing company, the biggest benefit is that you are able to control the caliber of client that you go after. In fact, we will help you to find clients that are:
- Pay greater amounts for your solutions
- Repeatedly buy your services
- Produce higher than average revenue margins
- Recommend you to other customers
As we deepen our relationship, we will be able to help you branch out and better utilize the information that we give you through predictive analytics.
CLICK HERE to find out more regarding MRP, a leading account based marketing company – and find out more about the benefits of account based marketing.
MRP, An Account Based Marketing Company
The benefits of account based marketing from an ABM company are game changing in many situations. Of course, the benefits don’t work without some work from you – and the collaboration with a company that know what we are doing. It takes a level of commitment to the process to produce results, but they are always worthwhile. With MRP’s ABM tools, you cut out the ‘what ifs’ from your daily activities, allowing you to focus solely on the marketing and sales aspects instead of finding people who may not even want your products clients.
CLICK HERE for more information about the benefits of account based marketing can help you to beat your sales goals every time.
It is essential to note that the benefits of ABM can help almost any organization if calibrated properly. ABM agencies allow for customization, giving you a framework allowing you to choose your strategy, whether targeting new prospects, more efficiently reaching into new verticals, or improving your retention strategy.
All have their merits and depends on which approach you want to do first. Account based marketing services can provide you with the opportunities to unlock your sales and marketing functions potentials that they otherwise may struggle to attain.
For more information about what an account based marketing company does or how MRP’s tools can help you, CLICK HERE.