Account Based Marketing Examples
Once you have figured out who your target accounts are, you can carry out account based marketing – but just what does that mean? Truthfully, the only limit is the creativity of your team. ABM can be used in many different ways. Here are a few examples:
Educational Content for Account Based Marketing: Develop materials that will interest your target clients and then lead them into the sales funnel. For example, you can develop informative blog posts, whitepapers, webinars, infographics, or something else that educates your target client and makes them see the need for your specific tool or product.
Social Media: Social media is one of the best ways to target ideal prospects. Using monitored and targeted social posts, you will be able to gather a lot of information about your clients ,whichputs insights directly into your hands. Liking, commenting, sharing, or promoting content is relatively simple and you can directly see who sees your content and when they see it.
Targeted Emails for Account Based Marketing: One of the trickiest ABM examples, targeted emailing can also be one of the most effective techniques. If you have identified key contacts for your targeted accounts, you will be able to send a series of personalized emails that will attract their attention. You will need to personalize everything, from the subject lines to the way you close your emails. Note that this is also easy to get wrong – you might just end up in the spam folder if you aren’t smart.
Account Based Marketing Case Study: MRP Leads the Way to Success
When your campaign is well thought out, ABM case studies show success on many levels. There is a certain amount of commitment and flexibility needed to produce results, but once those results come in, it is easier and easier to replicate the process. With MRP’s ABM and predictive analytics tools, you can cut out some of the busy work and focus solely on the marketing and sales aspects rather than just sourcing clients. CLICK HERE to find out more.
It is important to note that a good ABM strategy can help almost any organization if calibrated properly. ABM tools do allow for some customization and leniency – you will not lose the ability to be creative and different from your competitors. You can choose whether you want to target clients quickly, and cast a wider net, or you want to target on an individual basis. Your ABM strategy is still your choice – there are multiple ways you can go.
ABM strategies can provide you with huge opportunities and unlock a future that might not exist if you continue on using your same sales and marketing techniques. CLICK HERE for more information about MRP’s ABM solutions.