ABM targeting is a type of marketing tactic that goes after precisely defined accounts within the B2B market. While this type of marketing isn’t new, ABM targeting has shown increasing importance in today’s world, especially for those who are looking to revolutionize the way that they find and target ideal clients.
How does ABM targeting work?
At MRP, it starts with Prelytix, our predictive analytics tool. Prelytix is a predictive analytics ABM target-finding platform that defines and prioritizes your target markets, allowing your sales and marketing teams to align in a way that they never have before now.
What is predictive analytics? Predictive analytics utilizes big data to help deliver B2B opportunities and prospects to sales and marketing functions within your company. This can also help with customer prioritization and group information that can be pivotal later in the sales funnel.
Our demo shows our world-class capabilities and AI-powered technologies that will grow your pipeline and shorten your sales cycles through ABM targeting.
ABM Targeting Techniques
After finding your target accounts, you have to reach them. ABM targeting can help there with prioritized, targeted marketing techniques.
In the past, MRP has worked with (and continue to work with) TFT 100 and Global 1000 companies. Using AI and Machine learning, MRP has a future-proof targeting strategy, along with a full suite of supporting services including:
- Predictive digital advertising
- Direct mail
- Email marketing
- Inside sales support/appointment setting
- Trigger-based campaign execution on an account basis
Our demo shows our world-class capabilities and AI-powered technologies that will grow your pipeline and shorten your sales cycles with ABM targeting.
CLICK HERE to find out more regarding MRP and start using our ABM solutions to bolster your bottom line.
ABM Targeting: Partnering with an ABM Company For the Best Results
ABM targeting is difficult when a company first starts out. It take a lot of time, effort, learning, and groundwork to establish the best way to do it. If you do not have the time to stop your sales funnel where it is and learn, MRP can help you to pick up ABM targeting as soon as possible.
When you partner with a top-rated ABM company like MRP, you will immediately gain our ABM targeting tools and skills – things we have built and refined over the years. Your team will learn new ways to market and target ideal clients – and maybe even find clients you’ve never imagined before now.
CLICK HERE to find out more regarding MRP’s ABM account based marketing.
ABM Targeting and Retargeting
Worried that you missed your ideal client? When you use ABM targeting, you are also able to use ABM retargeting. This will allow your company to display ads to accounts that may have missed you when their current contracts are due to expire or even those that are at a risk of attrition.
Even better, ABM targeting can be automated so that it adds little time and effort on any given day. Instead, it works alongside the current systems that you have in place.
ABM Targeting and Solutions For Today’s World – Contact MRP Today
ABM solutions from an account based marketing company like MRP are a game-changer in many situations. It takes a level of commitment to the process and changing the way teams work to produce results, but they are always worthwhile and will help to bolster your bottom line. With MRP’s ABM tools, you cut out the ‘what ifs’, allowing you to focus solely on the marketing and sales aspects instead of finding people who may not even want your products.
CLICK HERE for more information about how an account based marketing agency can help you to beat your sales goals every time.
It is important to note that ABM services can help almost any organization if calibrated properly. ABM agencies allow for customization, giving you a framework to choose your strategy, whether targeting new prospects, more efficiently reaching into new verticals, or improving your retention strategy. All have their merits and depends on which approach you want to do first.
Account based marketing agency services can provide you with the opportunities to unlock your sales and marketing functions potential that they otherwise may struggle to attain.
For more information about what an account based marketing agency does or how MRP’s tools can help you, CLICK HERE.