How does ABM targeting work?
At MRP, it starts with Prelytix, our predictive analytics tool. Prelytix is a predictive analytics ABM target-finding platform that defines and prioritizes your target markets, allowing your sales and marketing teams to align in a way that they never have before now.
What is predictive analytics? Predictive analytics utilizes big data to help deliver B2B opportunities and prospects to sales and marketing functions within your company. This can also help with customer prioritization and group information that can be pivotal later in the sales funnel.
Our demo shows our world-class capabilities and AI-powered technologies that will grow your pipeline and shorten your sales cycles through ABM targeting.
ABM Targeting: Partnering with an ABM Company For the Best Results
ABM targeting is difficult when a company first starts out. It take a lot of time, effort, learning, and groundwork to establish the best way to do it. If you do not have the time to stop your sales funnel where it is and learn, MRP can help you to pick up ABM targeting as soon as possible.
When you partner with a top-rated ABM company like MRP, you will immediately gain our ABM targeting tools and skills – things we have built and refined over the years. Your team will learn new ways to market and target ideal clients – and maybe even find clients you’ve never imagined before now.
CLICK HERE to find out more regarding MRP’s ABM account based marketing.
ABM Targeting and Retargeting
Worried that you missed your ideal client? When you use ABM targeting, you are also able to use ABM retargeting. This will allow your company to display ads to accounts that may have missed you when their current contracts are due to expire or even those that are at a risk of attrition.
Even better, ABM targeting can be automated so that it adds little time and effort on any given day. Instead, it works alongside the current systems that you have in place.