Close Close

ABM System

An ABM system helps with account based marketing or ABM.  MRP helps with your ABM by deploying an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market and employs personalized campaigns designed to resonate with each account.  This is a growing trend in both sales and marketing that focuses on going after carefully selected, target clients or companies. An ABM system helps you to skip some of the more intensive, painstaking parts of the method so that you focus on closing deals and winning new accounts. An ABM system requires the joint collaboration of sales and marketing teams, incorporating different strategies and tools to not only go after ideal candidates, but to seal the deal with them.

An ABM system is an important tenet of any business marketing plan that needs to meet or raise goals into the future. The system helps to organize your efforts into focusing solely on people who have already looked for your business – at least using common search terms. In a B2B market, it can be hard to predict what people search for or what they really need.

CLICK HERE for more information about MRP’s ABM system and how it can help you to meet your goals and expand your client base exponentially.

ABM System – Who Is It For?

An ABM system is mostly used by companies that are tired of spending money and time on marketing campaigns that aren’t successful. They don’t have any ideas about how they can find their perfect customer,and then they realize that ABM can deliver prospects directly to them.

ABM services do just that. They help you to find people who are already searching for you. What you do with that information from that point on is up to you. There are many different sales and marketing techniques that you can do, and every prospect will probably need a slightly different approach.

But most of your work is already done. You don’t have to convince them that they need your product, they are already interested. You will be able to have deeper conversations about what your product does and how it will help.

ABM systems are also great for those who have a lot of competition and need to beat them to  prospects. You will be a few steps ahead of everyone else, which can help you to seal more deals and be more effective.

How An ABM System Works

An ABM system finds and targets your ideal customers with some input from you – who are your ideal clients? What qualities do they have? What qualities don’t they have? Are they established? Are they new? These are all questions that can help you.

In general, an ABM system can help you to focus on strategic  potential clients who will bring these results:

  • Pay higher amounts for your services
  • Repeatedly purchase your services
  • Create higher than average profit margins
  • Recommend you to other clients

Once you get the list, you will be able to get to work. Your marketing function will still have to target them, but thoeretically your job is much easier. Customers are already looking for you, they already want your product, you just have to get your message to them. With a marketing department that has been doing much more for a long time, this should be easier.

An ABM system helps to figure out the best way to market to those clients as well. Where do they go? What do they look at? How can you reach them? These prospects are going to just come to you, you still have to do the work. There are many channels that you will be able to use – including email.

Of course, then you must execute the campaign with the ABM system that is in place. In a perfect world and on a perfect day, you will be able to combine the approaches of the marketing and sales teams to get the best possible result. With tools like those from MRP, you will be able to operate quickly and efficiently – targeting as soon as you can and getting a head start on your competition.

CLICK HERE for more information about MRP’s ABM system and how it can help you start getting more account wins.

What is an ABM System?

An ABM system isn’t simple (which is why this technique often needs professional assistance), instead, it uses a variety of techniques and methods to help you target your key clients and then move into the sales funnel. ABM services can fall into several different categories that are fulfilled by ABM tools.

An ABM system can include:

Predictive Analytics: Uses big data to provide B2B marketing opportunities to sales and marketing teams. Can help with client prioritization and demographic information.

Automation: These tools help to keep clients moving through the sales funnel. They will contact and nurture clients as you develop a sales pitch or customize a plan for them.

Retargeting: Allows companies to display and segment advertisements that are geared toward specific clients.

ABM Systems: Part of a Greater Plan

ABM systems are a great stepping stone to a marketing and sales strategy that cannot be beaten. When you are able to align yourself to a specific approach from the start, an approach that is targeted for an individual client, you will be able to do so much more. In some ways, ABM systems aren’t too different from lead gen systems of yesteryear, but they make so much more sense. For many people looking to sell specific products, it can be a bit like selling camping gear in a city by going door to door – you are going to spend a lot of time talking to people who really aren’t interested in what you have to sell.

At the end of the day, you’ve met a lot of people, you’ve talked a lot, but you haven’t done much in terms of sales.

Account based marketing systems help to ensure that you are headed in the right direction with your marketing while keeping everyone on the same page thematically. Of course, it still allows for personalization and creativity, which is what many clients are looking for. In fact, it gives you more time to do that. When you have an ABM system at your disposal, you will be able to do big things in a short amount of time.

CLICK HERE for more information about MRP’s ABM system.

Why Your Business Needs An ABM System

An ABM system is one of the best ways to get clear, consider business results that everyone will understand. You will have an easier time discussing strategies within the marketing department, building plans in conjunction with development teams, and even talking to stakeholders about your progress. Using an ABM system will help you to understand the data and discussion going on around your sales and marketing strategies. When you are analyzing the effectiveness of a particular campaign, an ABM system can help you to get critical data that you might not have had access to before.

An ABM system goes deeper into the client’s mind than any other type of marketing tool. You can utilize MRP’s ABM tools for email, ads, web campaigns, or events. This will help you to get a look at demographics and information that may have been guesswork before.

ABM systems also help to keep your teams focused on work that is worth your while – ideally, marketing to people who want your product and pitching to those that are interested. An ABM system finds those people for you, so you don’t have to waste your time on pitches or meetings with companies that don’t really need your product. An ABM system will target people who are interested, making every email, every phone call, and every meeting worth your time.

By using an ABM system to target prospects, you are building a system of success for your company. By finding and winning these clients, you are learning more about your ideal customer and what they will look for online. Most importantly, ABM systems think about how to target your ideal customers, bring them to the table, and then sign them and start to generate revenue.

Use an ABM System Today

ABM systems are game changers in many situations. It takes a level of commitment to the process and strategization to produce results, but they are always worthwhile. With MRP’s ABM services, you cut out some of the work on your own, allowing you to focus solely on the marketing and sales aspect instead of finding clients. CLICK HERE for more information about MRP’s ABM services.

It is important to note that ABM services can help almost any organization if calibrated properly. ABM services do allow for some customization and leniency, however. You can choose whether you want to target clients quickly, and cast a wider net, or you want to target on an individual basis. Both have their merits and it depends on which system you want to do.

ABM service can provide you with huge opportunities and unlock a future that might not exist if you continue on using your same sales and marketing techniques. CLICK HERE for more information about MRP’s ABM services.

Ready to take the next step?

Discover what MRP can do for your Sales & Marketing Organization Start Your ABM Journey