When a company uses account based marketing best practices in a B2B environment, you will find a clearly defined set of target accounts within a market. Even better, ABM best practices can help with the creation of personalized campaigns that are specifically designed to resonate with the accounts you target. Seem simple? In some ways, it is – you only target the clients that have the interest and intent to buy. This is key because it takes some of the weight off of both the marketing and sales functions, allowing them to collaborate using ABM tools and strategies.
MRP’s predictive analytics (Prelytix) tool uses best practices to help you gain inside knowledge of your customers’ intents and needs on an account level. You will be able to develop personalized content that will help lay the groundwork for ABM best practices. MRP Prelytix, a predictive analytics tool prioritizes engagement tactics against your target markets, allowing your sales and marketing teams to align in a way that they never have before now.
MRP provides comprehensive and predictive ABM services to TFT 100 and Global 1000 companies. Using AI and Machine learning, MRP has a future-proof targeting strategy, along with a full suite of supporting services including:
- Predictive digital advertising
- Direct mail
- Email marketing
- Inside sales support/appointment setting
- Trigger-based campaign execution on an account basis
Our demo shows our world-class capabilities and AI-powered technologies that will grow your pipeline and shorten your sales cycles.
CLICK HERE to find out more regarding MRP and start using ABM best practices to bolster your bottom line.