MRP’s predictive analytics (Prelytix) tool uses best practices to help you gain inside knowledge of your customers’ intents and needs on an account level. You will be able to develop personalized content that will help lay the groundwork for ABM best practices. MRP Prelytix, a predictive analytics tool prioritizes engagement tactics against your target markets, allowing your sales and marketing teams to align in a way that they never have before now.
MRP provides comprehensive and predictive ABM services to TFT 100 and Global 1000 companies. Using AI and Machine learning, MRP has future proof targeting strategy, along with a full suite of supporting services including:
- Predictive digital advertising
- Direct mail
- Email marketing
- Inside sales support/appointment setting
- Trigger based campaign execution on an account basis
Our demo shows our world-class capabilities and AI-powered technologies that will grow your pipeline and shorten your sales cycles.
CLICK HERE to find out more regarding MRP, a leading account based marketing company.
What Are ABM Best Practices?
If you have clients, can ABM best practices help you? Yes – when you use ABM best practices (typically through an ABM company), you will be able to discover suitable accounts that are searching for you and then deliver a targeted marketing and sales campaign toward them. The tools you use for marketing, whether they are strategically placed display ads or high impact direct mail, are all picked specifically for the client. This means you won’t be spending excess money or resources on campaigns that will never reach their targets.
In fact, when you use account based marketing best practices, you will be able to find clients that:
- Pay greater amounts for your solutions
- Repeatedly buy your services
- Produce higher than average revenue margins
- Recommend you to other customers
How much easier would your job be if you knew where to go to make sales?
By utilizing best practices, you will gain insights into the individuals that control the decision making at your target accounts. ABM best practices allow for you to make these decisions quickly and easily – predictive analytics will help you to zone in on that company, and ABM will help you to reach them.
When you can focus on the accounts that have the greatest need for your specific product (based on the insights MRP Prelytix provides), you are no longer “selling” the need for your product – you are simply trying to convert. This helps you to use the best practices in all functions – from sales and marketing to retention and customer services.
MRP Prelytix uses a score widget that makes for easy segmentation of your accounts based on different criteria that can help you to determine where to put your time and resources. Within this tool, you can set up dashboards, – another way to ensure that functions are aligned, across your company.
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