Intent Data is Not a Buyer Signal!

(Hint: It’s a Strategic Prioritization Tool)

Intent data offers a strong indication that a company is somewhere in the marketing and sales funnel. It doesn’t demonstrate that an account is ready to purchase, or even ready to speak to sales.

Discover why an Account Based Marketing strategy must reflect this in the way it engages towards prospects with MRP’s latest whitepaper.

Download Your Free Copy Today!

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The Only Enterprise Class Predictive ABM Platform See MRP Prelytix In Action