MRP Direct Marketing: Where Direct Mail & ABM Intersect
After years of being overshadowed by shiny, new digital channels, today’s irony is that direct mail possesses the power of impact not surpassed by any other channel. High impact direct mail is a key tool to cut through the noise of an inbox and reach the consciousness of your busy buyers. Connected to your marketing tech stack, MRP direct mail messages are capable of coordinating content and timing across multiple channels. More than a one-off letter or new silo of activity, our direct mail messages are an integrated & native component of your overall account-based strategy.
Transform Your Direct Mail Outreach
Each year we target, coordinate and execute more than 600 thousand direct mail pieces, in more than 20 languages, for hundreds of sales and marketing organizations around the globe. We’ve been doing it for more than 18 years and are, frankly, pretty good at it. MRP clients have seen a 15% response rate on our direct mail programs, an impressive response rate for any marketing channel.
Triggered by MRP Prelytix, this powerful customer engagement strategy is fueled by predictive analytics. Based upon the needs, timing and buying roles of each target account, direct mail is now your secret weapon to gather engagement from even the hardest to reach senior buyers. Individually personalized, and triggered based upon audience needs, MRP direct mail is an essential aspect of any ABM strategy.
Integrate and Optimize
Connected to your marketing tech stack, MRP direct mail messages are capable of coordinating content and timing across multiple channels. More than a one-off letter or new silo of activity, our direct mail messages offer the flexibility of form (from customized gift card mailers to high-value dimensional pieces) and the power of being and integrated component of your overall account-based strategy.
MRP, the leading global provider of AI-powered customer acquisition software and services, today announced the launch of MRP Prelytix version 2.2, its newest predictive analytics and account-based marketing platform update.
When big data first became a trendy talking point among sales and marketing teams, it felt like the answer to marketers’ problems. But now, the reality is that marketers do have access to seemingly limitless amounts of data, big data no longer feels like the easy solution. In fact, many marketers struggle with execution.
Let’s face it: While Account Based Marketing drives customization and personalization, solely focusing on marketing tactics can sometimes distract you from the big picture. Account Based Marketing works in a way that may appear high-level, but the truth is that suddenly your target accounts can become segmented, without context.