Humanizing The Account Based Marketing Experience

An effective ABM strategy must be humanistic — for both the company looking to roll-out account-based marketing, as well as the target market. We need to look beyond the technology, tools and tactics used to plan and execute programs. People make purchase decisions…not accounts. Discover the talent that drives ABM with MRP’s guide to humanizing the account based marketing experience.

First Name *

Last Name *

Business Email *

Company *

Job Title *

MRP would like to keep you updated about its latest news, events and offers.

How would you like to hear from MRP? Please choose from the following options by ticking the boxes below:

Phone

Mail/Post

Yes, I agree to MRP’s terms and privacy policy.