Integrating Email At The Core Of Your ABM Program
Email marketing has been shown to be the preferred marketing tactic with 81% of marketers crediting it for driving conversions in the latter phases of the sales funnel. Clearly email, particularly B2B email, continues to be one of the most powerful and effective tactics for marketers looking to build awareness, engagement and conversion. Yet despite these advantages, most B2B marketers continue to treat email as a separate entity, underestimating its value and missing out on a complete ABM strategy. Could ignoring email be the reason why your strategy is incomplete and not delivering on the promise of ABM? Learn more with MRP’s guide to the role of email within an ABM strategy.