Separate Fact from Fiction with MRP’s ABM Glossary for B2B Marketers
A successful conversation with any account based marketing (ABM) vendor, whether it’s through email, on the phone, or in person, can be the difference between netting a successful ABM strategy — and blowing your marketing budget. To complicate matters further, new buzzwords are creeping into B2B marketing conversations on a daily basis. How do you know which ones are useful and which ones are just noise? The MRP ABM Glossary is a marketer’s best companion, helping you separate fact from fiction as you begin your ABM journey.