Accounts consume content across a multitude of channels ⁠— and account based advertising is only a one of those channels. Because your prospects and customers interact with you across channels, your ABM program needs to coordinate sales and marketing actions across platforms. To maximize engagement and revenue impact, your platforms need to work together, both in timing and content strategy. Discover why your display program requires triggered media selection with robust, cross-channel orchestrations with MRP’s guide to Account Based Advertising.