Collaborative ABM: Beyond Sales & Marketing Alignment

Although the sales-marketing disconnect and rivalry has certainly kept life, business, and company gossip interesting, organizations must evolve. Companies that fail to do so will be outpaced by those that rise to the occasion.

Discover why ABM is pretty close to a silver bullet when it comes to aligning program dollars and focus behind the accounts sales cares about, with MRP’s latest whitepaper.

Is a Toxic Sales-Marketing Relationship Hindering Your ABM Program?

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