The Leading Workspace as a Service (WaaS) Solutions Provider
As the leader in Workspace as a Service (WaaS) and secure network delivery solutions to enterprises, mid-market and strategic service providers, Citrix delivers the industry’s most comprehensive and integrated platform for secure app, data and network delivery as a service.
Streamlining Customers And Prospects’ Content Download Process
Citrix customers and prospects are typically tasked with buying content downloads from publishers and middle men with variables that effect cost, quality and follow up time. MRP Prelytix is uniquely positioned in the market as we monitor and engage with customers throughout the full buyers journey. Tying together executions and results across tactics, MRP Prelytix makes it seamless for customers to purchase but also to implement and action.
Right Content + Right Time = Better Content Engagement
Split between multiple geographies and multiple messages geared towards a specific set of accounts, MRP Prelytix instances were set up for each message with their own set of keywords. Prioritizing accounts based on those with the highest ABM scores receiving emails first, MRP shared each active account list with Leadiro who sourced contacts within the accounts and marketed the assets. Sharing the right content at the right time provides better content engagement and better customer experience and higher engagement across tactics, this content syndication campaign performed with a high return for Citrix!
Triggered, Relevant, TimelyMRP Content Syndication Discover More
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