Our innovative platform delivers account-based marketing, scored market intelligence and all the tools and data you need to attract and convert prospects.
This powerful integration of data, software and services gives you an edge in identifying, engaging and driving prospects to your sales pipeline. Direct and channel marketing expertise is at MRP’s core. But that’s only the beginning. We’ve been adding proprietary technology and advanced algorithms to the Delta Marketing Cloud – taking our clients’ marketing strategies to new heights. Think of the Delta Marketing Cloud as an extension of your marketing team, helping to execute your B2B programs with stunning precision. Complete the information below to learn more about the Delta Marketing Cloud and Delta Prelytix:
According to Forrester Research, tech buyers are typically two-thirds of the way through their buying cycles before they contact a sales person. Delta Prelytix is a game changer. It helps sellers identify those prospects and engage them early with relevant, timely content through Delta Interactive and routes the opportunity to the appropriate contact for follow up.
Each day, Delta Prelytix analyzes billions of companies’ buying-intent sessions across multiple data sources. It creates profiles of what buyers are looking for, their geo location, the buying organization’s size and its industry. Delta Prelytix combines this intent data with internal web logs, previous buying behavior and MRP’s proprietary voice-verified intelligence. Delta Prelytix scores prospects and it reveals what stage of the buyer journey the prospects are in with more accuracy than any other predictive analytics platform on the market. All of this is integrated in the Delta Marketing Cloud, enabling marketing groups to identify and nurture prospects in real time before they even talk with a sales rep. Through a variety of methods, Delta Prelytix pushes relevant content to those prospects, nurturing them through the process and guiding them to your sales team. No other platform offers such an elegant end-to-end marketing solution. Click here to learn more about Delta Prelytix.
Did you know? Offers sent by mail are perceived as 24% more valuable than offers viewed only on a screen. And mail boosted ROI by 20% when used as part of an integrated campaign! Our industry-leading Delta Interactive module pushes the right content to the right prospects at the right time, based on what Delta Prelytix data uncovers. Seamlessly integrated into the Delta Marketing Cloud, high impact direct mail, white papers, case studies, videos, webinars and other marketing collateral are delivered to your prospects, guiding them to your sales team. In fact, just three months after running a marketing campaign using Delta Interactive, an MRP client saw a $3 million surge in its pipeline! Click here to learn more about Delta Interactive.
Source: U.K Royal Mail, February 2015
While channel marketing initiatives have been a key strength for MRP since our inception, today through our Delta Enablement module we execute a variety of channel and direct sales-led efforts. Most MRP clients have internal resources to manage their largest partners, but these resources might not scale to support Tier 2 and 3 partners. Our experienced Partner Account Managers understand the needs of partners of all sizes – and they provide the resources to help you maximize partner mindshare and revenue.
Leveraging MRP’s in-house partner intelligence database of thousands of global channel partners, we’ll help you develop your channel recruitment strategy and channel programs. Our intelligence will help you understand their size, geographic coverage, solution expertise and current vendor lines, as well as their overall execution strengths.
Having successfully executed thousands of channel enablement programs, MRP is a proven leader in providing consulting services that help marketing organizations get superior results.
Like any third-party solution, the Delta Marketing Cloud is a far cry from “press play and walk away.” You know what traditional campaigns are like: Marketing funds go unspent and proof of performance goes uncollected, leading to reimbursement issues, damaged channel-partner relations and shaken loyalties. We know the pain points, and Delta Enablement can help.
Our range of offerings – from integrated digital tactics to pipeline management, channel enablement, opportunity progression and new, advanced customizable algorithms – help us identify the right companies in our clients’ target markets, the buying teams and even the individuals responsible for making purchase decisions. The Delta Marketing Cloud is a single web-based view into each element of your marketing strategy, both online and offline. It provides a secure, real-time look into the entire program lifecycle. Now you can plan, manage and measure complex multi-stakeholder sales and marketing programs with more business intelligence at your disposal than ever before. Click here to learn more about Delta Voice.