MRPFD

Delta Marketing

Delta Marketing Cloud: MRP's Marketing-as-a-Service Platform

Delta Prelytix

According to Forrester Research, tech buyers are typically two-thirds of the way through their buying cycles before they contact a sales person. Delta Prelytix is a game changer. It helps sellers identify those prospects and engage them early with relevant, timely content through Delta Interactive and routes the opportunity to the appropriate contact for follow up.

  • Each day, Delta Prelytix analyzes billions of companies’ buying-intent sessions across multiple data sources. It creates profiles of what buyers are looking for, their geo location, the buying organization’s size and its industry. Delta Prelytix combines this intent data with internal web logs, previous buying behavior and MRP’s proprietary voice-verified intelligence. Delta Prelytix scores prospects and it reveals what stage of the buyer journey the prospects are in with more accuracy than any other predictive analytics platform on the market. All of this is integrated in the Delta Marketing Cloud, enabling marketing groups to identify and nurture prospects in real time before they even talk with a sales rep. Through a variety of methods, Delta Prelytix pushes relevant content to those prospects, nurturing them through the process and guiding them to your sales team. No other platform offers such an elegant end-to-end marketing solution. Click here to learn more about Delta Prelytix.

    Delta Enablement

    While channel marketing initiatives have been a key strength for MRP since our inception, today through our Delta Enablement module we execute a variety of channel and direct sales-led efforts. Most MRP clients have internal resources to manage their largest partners, but these resources might not scale to support Tier 2 and 3 partners. Our experienced Partner Account Managers understand the needs of partners of all sizes – and they provide the resources to help you maximize partner mindshare and revenue.

    Partner Intelligence and Recruitment Strategy

    Partner Intelligence and Recruitment Strategy

    Leveraging MRP’s in-house partner intelligence database of thousands of global channel partners, we’ll help you develop your channel recruitment strategy and channel programs. Our intelligence will help you understand their size, geographic coverage, solution expertise and current vendor lines, as well as their overall execution strengths.

    Channel Marketing Best Practices and Consulting

    Channel Marketing Best Practices and Consulting

    Having successfully executed thousands of channel enablement programs, MRP is a proven leader in providing consulting services that help marketing organizations get superior results.

    Concierge Services

    Concierge Services

    Like any third-party solution, the Delta Marketing Cloud is a far cry from “press play and walk away.” You know what traditional campaigns are like: Marketing funds go unspent and proof of performance goes uncollected, leading to reimbursement issues, damaged channel-partner relations and shaken loyalties. We know the pain points, and Delta Enablement can help.